Clarene Mitchell

Media & Public Relations (PR)/Corporate & Crisis Communications/SOCIAL Media/Internal & External Communications/Journalism


3 posts published in January 2017

Simplicity Patterns' 'Hidden Figures' Ad Rips-Off History

Posted:January 14, 2017 | Tags: PR, Marketing, Hidden Figures, Black History, Public Relations

At the dawn of a new year, we see the continuation of racial divides in America. These divides continue to persist in seemingly in every aspect of society, in some cases the divides seem to be widening. These divides despairingly impact and discredits African Americans. One such case is the noticeable absence of African Americans in the advertising world. No doubt, this lack of representation made it possible for Simplicity to promote a new pattern honoring the vintage styles seen in the...

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Rosa Parks Commemoration Marred by Milwaukee Bus System PR Blunders

Posted:January 14, 2017 | Tags: PR, Marketing, Black History, Civil Rights, Rosa Parks, Public Relations

*The Milwaukee County Transit System (MCTS) honored the legacy of Rosa Parks, a civil rights icon, on December 1, 2016.  Each bus in their fleet had a seat reserved in her honor and their headlights shined all day.  As someone who appreciates history and as a PR professional, I was intrigued by the pre-event media I saw regarding this: Honoring Rosa Parks: MCTS will keep a seat open, headlights shining on Thursday.

I was very glad I caught the news story on my social media newsfeed the...

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Sean Spicer's Press Briefing Debut Casts a Dark Shadow on PIOs

Posted:January 24, 2017 | Tags: Press, Lies, Press Conference, Sean Spicer, PIO, Public Information Officer, White House, Alternative Facts, Media

There was a smorgasbord of news to choose from this past weekend; the 45th President's inauguration, the Women's March, the Green Bay Packer's big loss to the Atlanta Falcons for the NFL Conference Championship spot, etc. As a communications professional, the news that captured my attention the most was Sean Spicer's, the new White House Press Secretary, first press briefing on Saturday (January 21, 2017). His adamant allegiance to his boss, the President, trumped him telling the truth to...

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